Digital Marketing Professional
W130S9639 Tony Lema Ln.
Muskego, WI 53150
17 Years of Digital Marketing Experience
I have worked in digital marketing-related roles on both the agency side and client side for more than 17 years. I possess strong communication skills and am exceptionally organized with a meticulous nature that produces quality work. The combination of an analytical mind, creative thinking and sound problem-solving skills allows me to develop unique ideas and workable solutions.
As a member of the Web and Design Team, I help to manage a family of websites for Artisan Partners, a global investment management firm with nearly $130 billion in assets under management.
Digital Engagement Strategist
CHILDREN'S HOSPITAL OF WISCONSIN
Working within the Foundation's Marketing and Communications Team, I was responsible for strategy, execution, and management of all digital channels that drove giving and increased 'Children's as a charitable cause' awareness including websites, email marketing, social media, and mobile apps.
Digital Marketing Manager
BMO GLOBAL ASSET MANAGEMENT
As the Digital Marketing Manager, I oversaw the strategy and execution of all digital marketing channels including multiple websites, email, paid search, paid social media advertising, and a mobile app.
Interactive Account Executive
Oversaw all areas of online presence for more than 30 clients, including overall digital strategy, user interface schema, design, technologies used, search engine optimization, paid search campaigns, social media campaigns, and traffic analysis.
Search Engine Marketing Specialist
Managed search engine optimization and paid search efforts for over 50 websites including strategy development, keyword research, execution of related site-development work and ongoing analysis/reporting.
Bachelor of Arts
UNIVERSITY OF WISCONSIN-WHITEWATER
Major: Advertising (Communications)
Minor: Web Site Development and Administration (Computer Science)
Search Engine Marketing
User Interface/User Experience
Paid Search Advertising