ABOUT THE CLIENT
Dynacare is a full service clinical laboratory that has partnered with Froedtert Hospital, the Medical College of Wisconsin and The Laboratory Corporation of America.
PROJECT DETAILS
Dynacare Laboratories was looking to improve their online presence. Their web site was dated, unorganized, difficult to navigate, aesthetically unappealing and was not kept updated. Dynacare needed a site that would present their information in a much more effective manner.
The new website was launched early in July and has received a very positive response from its visitors. The new site provides a much more effective navigational structure with drop downs allowing the visitor to see up-front what information exists in each section of the site. The site also gives Dynacare a place on the home page to feature latest news and announcements. This keeps the site's content fresh and gives visitors a reason to come back.
One of the main goals of this new site was also to present the Lab Test Details section in a much more effective manner. The new site brings this section to the forefront of every page on the site giving users a very quick and straightforward way to view lab test details.
